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BICs Update 002 - August 19 2012

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1 BICs Update 002 - August 19 2012 on Sun Aug 19, 2012 3:00 pm

Jon Bon

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Owner/Founder
Owner/Founder
Introduction
We are 3 months into our live launch, 2 months away from our Grand Opening and 3 weeks into our first promotional campaign for the video game Grave Prosperity by Justabox of LDC Studios. Earlier this month I made a blog post on our official website regarding a Fanbase. I had intended on going into detail of how we are generating foot traffic and in turn fans for our publishing and there for our developers efforts. Things got hectic and I omitted it due to time constraints. Now that some time has passed I can not only explain what we do to generate interest for our developers, but I can show you it in action.



Glossary
Unique Visitor - This represents a unique IP address of a viewing person/household, and in theory represents one unique individual and not repeat visits from the same person.



Pooling Fans
Bon Ink is present in most common social networking sites, and has them integrate for easy informing of potential customers and fans. See the picture below for an example of our very light foot traffic for July (our second month live).
Note: Spikes are when posts are made through twitter with a link to our official website.



Notice we would average somewhere in the 10-12 area of unique visitors each day. Next you will see Grave Prosperity's unique visitors for the month of July.
Note: Spikes are when posts are made through twitter (@BonInkCreations) with a link to Grave Prosperity's official website.


Notice the average unique visitor would be slightly lower then Bon Ink, resting at ~7-9, excluding spikes. Next you will see the current results for August for Bon Ink Creations' unique visitors (our official website)
Note: Spikes are when posts are made through twitter with a link to our official website.


Notice the overall average with excluding spikes for august is lower then July? This may seem like interest is fading, but it directly coincides with a shift in our twitter post types. August is when the Grave Prosperity campaign began and posts on the Bon Ink Creations twitter page were made every two days with a link to the official Grave Prosperity website directing prospective fans to new promotional material. See picture below for the foot traffic during august so far.
Note: Spikes are when posts are made through twitter (@BonInkCreations) with a link to Grave Prosperity's official website.

Notice the lower points are gradually getting higher? This represents a once every two day post through twitter for August. The first month of a three month campaign leading up to the release of Grave Prosperity, October 26th. September and October have material planned for release every day of those months. Additionally this month (August) only represents a very small portion of the campaign itself, and is really only advertised through Twitter and Facebook. Come September the campaign is moved to the next level and begins to hit the smaller lesser known places. In October Grave Prosperity will be moving to secure it's spot on the major indie game websites who offer such services.
With promotional material purposely planned in an escalating manner, future fan interest should also escalate to follow suit. The plan is to build an honest and solid fan base of people who actually like the game. Not mass market to the entire world, but instead directly target those that would be interested in playing and likely enjoy the experience, after all isn't that all we can ask for as indie developers?



Conclusion
The theory is to share our fan base as Bon Ink Creations with the developers signed with us. In turn they share their fan based with us and the other developers and we in turn can offer a better experience for everyone involved. While Justabox works tirelessly towards his game development efforts, he can now be rest assured that his time is not required to be divided between that and advertising his game to prospective players. That's Bon Ink's job, to find players, help manage and release indie developers games with as little to no hassle on their end. We do so happily and for free for free release games in an effort to broaden the market for video games. We hope independent development will find it's permanent place in video game creation, as it is already claiming. With this we strive to offer a service and place for those small and one man teams to give them the other end of their product, sales and marketing/fanbase.
In the end we won't know how successful Grave Prosperity's campaign will be, how many will try his free game, and how many will return for part 2 etc. But for now we can be sure people are interested, they are clicking the links provided, looking at the promotional material for the very least. As well interest does appear to be growing, even in this our earlier stages.
I hope this was informative to those who follow us, and for our developers I hope it was a nice small peak and what is to come for your promotional efforts, and how you stand to benefit from Bon Ink Creations as your publisher. Thank you to everyone who read this.

/Jonathon Bon

View user profile http://boninkcreations.weebly.com/

2 Re: BICs Update 002 - August 19 2012 on Tue Aug 21, 2012 6:15 pm

Jon Bon

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Owner/Founder
Owner/Founder
Fixed an issue that was preventing non admins from seeing the pictures in the News section.

View user profile http://boninkcreations.weebly.com/

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